Product Marketing Manager

Job description

About us

At Holded we are upgrading the way SMBs manage their business since 2016. We are a well-funded startup that has raised nearly $8M from world-class investors like Lakestar (their first investment in Spain after previous investments in Facebook, Spotify & Airbnb) and Nauta Capital (Socialpoint, Privalia).

Our mission is to create a Business Operating System that covers all areas of business. From financial management (such as accounting and invoicing) to HR, CRM, Project and Inventory management, allowing companies to automate more than 50% of their overall administrative tasks and become Business Heroes.

We are building a global company, and we are looking for passionate people who strive to be the best at what they do.

Join us and help us reinvent the concept of ERP!

The Role

We are looking for a Product Marketing Manager to help us present our products in ways that will strengthen our brand and boost sales. At Holded we adopt a product-led growth strategy, and the way we help users understand quickly the value of the product matters both for their journey and for the success of our business.

For this role, we are looking for someone customer-centric, data-driven, detail-oriented, critical-thinker, and strategic. You will be responsible for gathering customer insights, shaping our positioning, coordinating product launches, improving product communications, and ultimately influencing our product roadmap.


  • Conduct ongoing competitor, industry, and customer research to inform strategy
  • Develop product marketing strategies (positioning, acquisition strategies, pricing, product launches)
  • Constantly refine our positioning, value proposition, personas, use cases, and messaging
  • Provide insights, data, and product knowledge to Content Writers and Designers to craft compelling messages about our product and its benefits across landing pages, ad campaigns etc.
  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Communicate product updates and translate technical details into benefits for the user
  • Evaluate features and product launches using relevant KPIs and feedback from existing and prospective customers
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new features and products which involve several different departments


    • Proven experience as Head of Marketing or Product Marketing Manager, handling similar responsibilities
    • You have successfully launched new products and/or features
    • You have a strategic mindset but are not afraid to be in the weeds to get things done
    • You have a good understanding of the different marketing functions and channels and how they work together to drive growth
    • You have worked directly on developing positioning, value propositions, and messaging and have experience in conducting user and market research
    • You have experience working cross-functionally, i.e. with product teams, data teams
    • You are fluent in English, bonus if you speak Spanish or French

    What it's like to work with us:

    • Permanent contract

    • Flexible working hours

    • Short work-day on Fridays 

    • Free catered lunch

    • Continuous Training: annual budget for training for each employee

    • Fully equipped kitchen with snacks, drinks and fresh fruit.

    • English & Spanish classes 

    • Top-notch work equipment

    • Office in front of the sea with ping pong, pool table, PlayStation…

    • Interesting projects and a great work environment

    • An excellent opportunity to grow with the company

    • Discounts on Gym membership

    At Holded, we do things differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in self-sufficient, autonomous teams. Think of them like start-ups within a start-up that learn from each other.


    We didn’t start Holded to be another software company. We started Holded to be epic, and you can be part of it!


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